By M. Isi Eromosele

Natural or Organic Search Engine Optimization is a highly specialized process that requires the analysis of your website’s fundamental code, architecture and evident content and then affect improvements that will enable the site to be returned more often in the natural search results of the major search engines such as Google, Yahoo and Bing (MSN).

To implement your natural search engine optimization strategy, a Search Engine Analysis System would need to be utilized to identify the key variables that influence the algorithms of each of the major search engines and their page ranking systems. This tool can also discover how pages attain high rankings. The information returned by the Search Engine Analysis System is carefully analyzed and transformed into best practices documents that will enable specialists to make recommendations on improvements to your website.

Benefits of Search Engine Optimization are as follows:

• Keyword Search - Enables you to uncover which keywords and phrases will drive the best qualified traffic to your website
• Content Enhancement - Your website’s content will be enhanced to take advantage of the programmed algorithms inbuilt into the crawler-based major search engines
• Global Search Engine Optimization - Ensures that your website attains outstanding visibility in the returned search results of the most important search engines in the world
• Search Engine Submissions - The pages of your website will be submitted in a way that they are included in the indexes of the major search engines and returned highly when customers input keywords that relate to content on your website
• Directory Submissions - Key sections of your website will be submitted to enable it appear within the major online website directories
• Site Optimization Tag Development - Increases your website’s visibility by communicating information to the search engines so they can accurately discover relevant information within your website
• Website Competitive Intelligence - Enables you to discover what your competitors are doing and how to improve your marketing position to overtake them
• Social Strategy and Optimization - Take advantage of the content that Internet users send to social networking sites such as LinkedIn and Facebook
• Cross Marketing Integration - Drive a consistent message across all of your marketing channels.

All of the above activities work together in tandem, enabling them to support and live off one another.

M. Isi Eromosele is the President | Chief Executive Officer | Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance