By M. Isi Eromosele

Business Design enables your organization to pursue operational excellence, promote internal collaboration necessary for innovation and support making the customer a center of attention. It engenders an organizational design that blends a combination of art and science with structural fundamentals of business value.

As such, business design, with organizational design as an underpinning assists your business in accomplishing its business goals and strategic objectives. It is made up of components that propel business strategy, which is then indicated in employees’ competent capabilities to achieve the set business goals of your organization. Organizational design should be built on the premise that a firm is an interwoven collection of business units that interrelate with one another to produce results that match the corporate business goals.

A Business Design Appraisal Model helps to recognize and analyze the competent level of the interaction between the business units and how successful they are in utilizing key drivers to achieve excellence in performance. These drivers are organization structure, work processes, employee relations and technology underpinning, among others.

The level of synchronization that exists between the above drivers plays a crucial role in your organization’s ability to deliver results that match your strategic objectives. This entire process is continually influenced by external environmental and market events that necessitate occasional reevaluation of strategy applications.

In order to determine which business design model should be applied; a thorough organizational appraisal is carried out. This involves the collection of necessary data, conducting workshops and interviewing of key employees. This will enable the discovery of key organizational bottlenecks and the underlying cause of lagging performance within your organization. This appraisal results in a better understanding of your organizational structure, business processes, competencies, decision making processes and employee performance criteria.

A successful business design implementation creates an influential tool that engenders a strong competitive advantage for your organization. The resources to performance efficiencies within your organization can be greatly boosted by the alignment of organizational design with your business strategy. Other benefits include the following:

• Enhanced Business Strategy - When organization design is synchronized with your company’s business strategy, this synergy produces high operational efficiencies and enhanced improvements in business performance, facilitating achievements in strategic goals. The appropriate implementation of business design provides your company with the right structure to effectively meet your customers’ demands, creating shareholder value through increased profits.
• Increased Value - By engendering increased profits, implementing business design increases a company’s business value. Its brand equity increases, its reputation is enhanced, quality improvements results in better customer satisfaction and its growth possibilities are elevated. Internally, decision making is smoother and faster, resources are better utilized, resulting in more efficiency and employee productivity is increased.
• Enhanced Corporate - Performance - The right structural organization facilitates your organization’s ability to improve its corporate performance through the taking away of impediments that hamper smooth process management and effective business communications between the business units. Managers are empowered to make decisions while being provided with the right needed resources to accomplish their assigned goals. This provides the company with the capabilities to be more agile in responding to changes in its marketplace.
• Elevate Staff Effectiveness - Elements of business design can be utilized to reevaluate job functions and establish new and innovative ways to accomplish tasks, engendering an environment that freely permits collaborative creativity. The result is a more inspired staff, who are consistently encouraged to perform at the level of excellence.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

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