By M. Isi Eromosele

A vital component toward implementing a social media marketing program is the capability to create and share unique and value-added content. Additionally, it is important to grasp the crucial role social web plays in today’s communications and align it to fundamental marketing principles and business practices.

On a high level, the above provides the foundation for the formulation of a frame work to develop a viable social marketing program.

Understand how you can best leverage online tools to build communities and recognize that engagement and interaction are the foundations of effective social marketing that result in community insight, increase brand visibility and authentication and enhanced brand influence.

Use techniques that go beyond the normal social media business, enabling you introduce or reinforce your marketing message.

Multimedia Use

Increasingly, consumers are using visual devices to help influence their buying decisions. As they search for information, they want to see what they are considering buying. As such, make the creation of video a major part of your marketing program.

Videos are vital to explaining complex products. Video step-by-step directions have a greater impact than even the best of written content.

Using multimedia breaks down the faceless business to consumer sales flow and gives your company a human face, increasing your credibility as an organization that cares for its customers.

Integrate Offline and Online Advertising

Social media marketing allows your business to extend its offline marketing to a greater audience reach. Including your Twitter, Facebook and blog URLs in offline marketing materials act as social proof, inviting your customers to join your online communities and engage in ongoing conversations going on there. This increases trust in your business.

Integrating online and offline advertising plays a key role in the conversion process as well as help build your communities.

Message Adaptation

As you become more sophisticated in your social media implementation, it is vital that you leverage more online platforms, while customizing your communications for each individual site.

What might be acceptable in Digg might not be efficient in StumbleUpon. Customizing your writing on each site ensures that they will be most effective on each respective site.

Customizing your message across various sites helps the message spread more smoothly, while preventing your audience from receiving multiple duplicate messages.

Social media combines technology with social interaction to create value. This has transformed the mode of dialogue in Internet communication, making it instantaneous. It quickly and effectively shares perspectives, insights and opinions through established and still evolving social media sites.

If used effectively and responsibly, social media can vault a business ahead of its competition, improving its market share.

Social media is not only a campaign, it is a commitment. Your business should use these networked sites to grow an active and interactive audience.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

Copyright Control © 2011 Oseme Group