By M. Isi Eromosele

Organization design is the driver that propels business strategy and defines the environment in which internal competencies enhance a company’s performance.

As such, organization design is a crucial business success factor that help companies establish frameworks to serve customers and interface with their markets.

A strategy-based and systematic organization design is a key instrument that can help companies achieve competitive advantage in a continuously challenging global market place. It is a creative strategy that when implemented effectively results in more streamlined business processes, clarity in customer relationships, increased innovation and enhanced competency levels within a company.

Conversely, a poorly implemented organization design could result in barriers to internal information dissemination, lower productivity, creation of unnecessary silos and hampering of value creation.

In the above context, organization design transcends the realigning of components of a business. Rather, it is a vital mechanism for repositioning a company for sustained growth and financial success by making its structure a source of competitive advantage.

Most organizations today are facing unprecedented internal and external market pressures that are creating the need for improved organizational design. This would enable them to go beyond articulating their global products and customer strategies as well as optimizing their processes through Web-enabled technologies.

It would take them into the next frontier of maximizing the effectiveness of their organizations’ design as well as the talent within them.

Organization design can and should be more than more than a haphazard mix of art and science with a ting of internal politics. The results of this sort of implementation are usually internal gridlock that blocks the advancement of operational excellence, fragmentation that discourages collaboration, stifling of creative innovation and unwieldy support focus on the real customer.

Organization design is about helping a business achieve its goals and objectives while delivering value. It consists of implementing revised structural elements that drive business strategy, while enhancing personnel behavior and performance.

Organization design should be built on the principle that an effective organization consists of interrelated groups that are structured to interact with one another in ways that efficiently get work accomplished.

Within this context, an organization can be defined as a whole corporation or one part of it. The personnel can be in the tens of thousands, a few hundreds or a few dozen. An organization is an open complex system, which has a number of intended elements, with specific characteristics that determine each company’s organizational design.

An accelerator that can help senior executives understand the critical role organization design plays in corporate operations is the Oseme Enhanced Organization Framework. This model provides a strong framework that highlights links between key drivers (structure, process and policies as well as technology) and their alignment within an organization’s strategy.

This necessary alignment is closely tied to the organization’s ability to deliver results on its strategic goals, despite changing external environment trends and market forces that could affect key drivers.

Using the Oseme Enhanced Organization Framework facilitates a consistent and holistic approach to organization reevaluation, which should lead to a better understanding of a company, its strategy and how key internal company components align with one another and contribute to the achievement of business performance objectives.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

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