Showing posts with label Social Media Marketing. Show all posts

Social Media + Global Branding

by Oseme Group | 0 comments

By M. Isi Eromosele

Today, every brand is a global brand. Your company operates on a global stage. Customers from around the world can access your content, discover and interact with other customers and add their own voice to the conversation about your brand.

As a marketer you need to be conscious of the different needs of your audiences around the world.

This creates some major challenges. How do you meet the needs of an audience that speaks multiple languages? How do you appear responsive when your customers could be in several time zones?

How do you support differing interests, products, cultures and regulations? How do you segment and prioritize your social media efforts?

The answer: Create a social media strategy that works across borders and achieves your global marketing goals.

Global Branding Challenges

One of the most common challenges marketers face is how to create a social media strategy that maps onto their global organization. Should every country have its own blog and Twitter feed?

Who is responsible for responding via social channels if a crisis occurs in another region? How much input should markets have into each other’s content, given that it can all be accessed by a global audience?

Organizations need to establish a framework that makes sense and has clear ownership, while providing enough flexibility to meet the needs of each country.

Language

Marketers have long understood the importance of local language content. But social media has introduced the concept of self-publishing and made every company effectively a media company. So, if value-added online content is a key element of your marketing strategy, how do you continue to serve the language needs of your customers?

Does that mean multiple blogs in multiple languages or a single English-language blog? Do you allow mixed-language content on your YouTube channel and Twitter feed or dilute your online equity by creating multiple channels? And how do you set up listening platforms to cover every language?

Platforms

Even as Facebook, Twitter, LinkedIn and YouTube continue to grow globally, local online networks remain a force to be reckoned with when developing global social media strategies. How do you evaluate and prioritize these platforms? What is best practice for the most significant ones?

Culture and Politics

A number of multi-million dollar ad campaigns have flopped in certain countries because the name translated to something completely different or because the content was offensive in that culture.

Marketers have to understand global sensibilities – its part of the job. But, in social

media, where you don’t have control over the content that your brand is associated with, this becomes even more challenging.

Time Zones

Social media is all about speed. So what happens if a customer in Germany complains on Twitter about your product and no one in that time zone is authorized to act? What if no one is even listening during that time?

If your organization is large enough to have listening posts and crisis response processes set up in every time zone, great. But, for many, that isn’t the case and, in the hours between that first complaint and your alarm clock beeping, the situation may have spiraled to much more serious proportions.

Product Massaging

If you adapt your product offerings to suit the needs of each market, you also have a messaging challenge. Products designed to support regulatory or legal requirements may differ from country to country. Key demand drivers may vary across markets.

Use social media to launch a promotion or new product and you have to ensure that the markets it applies to are made clear or risk confusing and disappointing customers.

In summary, marketers need to ensure that they have a clear strategy that addresses all these challenges from the outset. Whether you’re marketing a sophisticated multi-national, or a start-up with international ambitions, you need to factor in global audiences from the outset and have a plan in place to meet their different needs.

Market Breakdown: What You Should Know About Social Media Around The World

United States

Add value to your community. Audiences in the United States are accustomed to the top brands in social providing a great deal of value in the form of premium content, interesting discussions and real-time customer service.

United Kingdom

UK audiences react well to content that is humorous and witty. But beware, there’s a fine line between being witty and being offensive.

It’s important to be aware of the regional sensitivities within the UK. Beyond London, areas such as Manchester, Bristol, Leeds and Newcastle are critical social media hubs.

Spain

Companies serious about engaging Spanish audiences must have Spanish language social media programs.

Community self-regulation is common and guidelines for online behavior are becoming more widely recognized and upheld. Be aware of these guidelines if participating in or hosting communities.

Netherlands

In the Netherlands, there are a lot of widely-read collaborative blogs. Most of them are open to new contributors, so consider joining forces to reach a large audience instead of building your own corporate blog.

Belgium

Belgians use Dutch, French, German and English to communicate online. Include multiple languages when building sites that are intended for a Belgian audience, but in social networks, forums and microblogs, be led by your audience’s choice of language.

Data privacy is a big issue in Belgium – be aware that most users are sensitive about sharing personal information.

Italy

All content and social media communications must be in Italian.

Brands have limited presence in the social media sphere in Italy, with campaigns focusing on specific products rather than brand identity.

France

Always communicate in French if you want to generate engagement and a positive response.

Social networks and sharing sites are more popular than blogging. Consider using Twitter and Facebook to nurture and retain customers.

Germany

Although most Germans do understand English, they appreciate it if a company uses the mother tongue, so try to tweet and post in German.

Germany is extremely focused on data privacy. Make sure you know the rules for company use of social media and explain what exactly you will need any user data for.

Poland

Local language and references are essential.

Adopt the right tone: be informal but informative. Be careful of over-enthusiastic product-centric content as it could meet with skepticism.

Czech Republic

If you pursue a Facebook strategy, be sure to provide interactive content for users: contests and games are the most successful.

Hong Kong

Language choice is important. If you want to reach people in mainland China, use Mandarin. For people in Hong Kong, Cantonese is the correct language.

For every well-known Western social media channel exists a local counterpart (Renren for Facebook, Sina for blogging, Youku and Tudou for video sharing, Manzuo for deal-of-the-day and group buying, Sina Weibo for Twitter). This creates audience fragmentation so brands need to research their target markets carefully.

India

Bollywood and Cricket are two mainstays of Indian culture and marketers can benefit by strategically incorporating them. Many brands have successfully involved Bollywood celebrities in community building.

Singapore

Singapore’s population is made up of people from India, Indonesia, Malaysia, China and Singapore. Therefore be mindful and respectful of different races, beliefs and religions.

Be sensitive about the tone of content associated with your brand; for example, any content that appears to tarnish the reputation of Singapore will offend your audience. Equally, avoid any content that could be perceived as being critical of the government.

Australia

Australia has one of the highest Internet penetration rates in the Asia Pacific region and one of the largest Facebook user bases per capita in the world.

Content must be relevant to the Australian market and not replicated from the U.S. or Europe. APAC-wide information is generally well received by Australian audiences (particularly in the business community), However an Australian angle is more compelling.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

Social Media Marketing

Building Social Media Marketing Success

by Oseme Group | 0 comments

By M. Isi Eromosele

Social media marketing is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing means building a business through many different social media, like Facebook, Twitter, LinkedIn, viral videos and blogs, because these could give your company effective and expansive exposure.

Social proof is becoming more important in consumer approval or disapproval of a product or service. In order to use social media marketing effectively in your business, you have to get people talking about your products or services. This is true word of mouth marketing and it can be very powerful for your business.

Small businesses can now leverage social media marketing and actually compete with big companies. Social marketing, if done correctly, can have a big impact on your business.

Four Ways To Use Social Marketing

Keyword Research

You need to remember that using appropriate long-tail keywords in your content is very important not only for page ranking but also for connecting with your target market on social networks.

Networking

You can establish fantastic contacts and connections that can pay off huge in the future if you use social networking. You can also create more opportunities by driving more traffic to your sites. Keep in mind that social networking is mainly about establishing connections.

Online Communities

Another fantastic social media marketing method is to get involved strategically on various online communities and forums. Make it a point to provide helpful links and valuable comments when joining discussions. Again, the main goal here is to form and build relationships. You can also build your credibility as well.

Social Bookmarking

This is one clever method which can essentially provide your content additional views and improved ranking on search engines. To do this, just use a particular bookmarking site, like Propeller or Digg to bookmark a link to a video or article you’ve done; this way, you’ll immediately improve your ranking on Yahoo or Google.

Effective Strategies Of Social Media Marketing

Social media marketing is mainly about connecting with others and becoming known in your circles. To be effective you'll need to implement the following strategies:

Make it a point to be constantly active in every social network you’re involved with. Always update your status, share useful materials, make comments, follow people and tweet.
Your main goal here is to establish your name and your venture in different online networks. To advertise your services and products, it’s vital to plan when and where you need to advertise. You shouldn't be all about advertising.
Remember that you also need to discuss more than just your services and products. It’s counterproductive to advertise your business all the time; sometimes, you also need to take a personal approach. If you’re constantly advertising, you’ll end up being labeled a spammer instead of a real person.
When it comes to social media networks, it can be hard to keep your focus. Know what you need to say to make yourself known. Attract followers by making a unique and interesting personality.
Know and understand the terms of each site you use: Re-tweet and favorite the tweets of others on Twitter, Facebook, blog commenting and other platforms.
The end result is for users to visit your blog or website and to retweet or like your products or services. In other words, your success would depend on word of mouth which is how social advertising works.

A Successful Social Media Marketing Campaign

Before you start any form of social media campaign, a plan is definitely needed. No campaign would succeed without one. Any form of social media marketing is doomed to fail without thorough planning. Follow the following steps for a successful campaign on Twitter or any other networking site.

Define your target customers. Identify your customer profiles, financial and social situation, education level, gender, age group and other important factors which could influence their decision to purchase your services or products.
Identify your USP (Unique Selling Position). Every business begins with an assumption that it has new and unique qualities which makes them stand out from competitors. Along with this comes the belief that customers will prefer them for their USP (Unique Selling Position). To be able to succeed, identify your unique selling position which will make you stand out from the rest.
Find out how your customers can benefit from your business. Initially, most customers would look for consultation, tips, advice and information to serve as guidance to purchase the best service or product. Carefully evaluate client needs and give them informative and honest advice/tips. This will help build your image as a reliable expert. Always be honest with your services. Keep in mind that trust is a very important commodity in online business.
Closely observe your competition. Observe your competitors. You will be surprised to know that you will learn a lot from them. Aside from this, you will have an idea on what to avoid so you won’t repeat their mistakes.

The Do’s and Don’ts of Social Media Marketing

The Do’s

Familiarize yourself with a site before posting comments. Learn about the social culture of the community that you want to become a part of.
Build trust and credibility. You cannot buy credibility; it has to be earned. To do this, join the conversation and establish yourself as a credible and trusted expert in your chosen field.
Be human. A social networking site is a place where people can interact and connect. If you can connect to the community, you’ll find it easier to market your products and services.
Provide original and interesting content to attract the right audience. The content should provide the opportunity to start a dialogue focused on your brand or product to give it media exposure.
Socialize and be friendly. After all, it is a social site. If you see something you like, vote on it. Leave helpful comments if you have something to say. Add friends and spend time on the social site. This is also a great way to establish credibility.
Keep your social profile fresh and updated. Post comments, new information, blogs, photos, etc. Nobody wants to view a dead profile.

The Don’ts

Don’t promote yourself. Remember, this is a social site. That means no press releases or blatant marketing. While this may seem to run counter to your ultimate goal which is social media marketing, keep in mind that people will be alienated by overt advertising on a social site.
Don’t spam. This type of submission will get you banned from the social site. If you send out a lot of messages about your site and products, users will see you as a spammer. Post other messages and leave comments on other users’ posts. Interact with them in meaningful ways. Don’t just send links to your site.
Don’t forget you SEO efforts. Social media marketing should complement SEO. Optimize your site and use social networking to build links to your site.
Don't use software to add followers or fans to your lists. This is looked down upon and some platforms like Twitter do not allow certain uses of software.
Don’t deceive or pretend to be something you are not. News travel fast in social networks, your deception would eventually haunt you in the long run which could lead to a tarnished or trashed reputation.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

Social Media Marketing

Social Media Implementation - Five Best Practices Part I

by Oseme Group | 0 comments

By M. Isi Eromosele

Have A Goal

It’s crucial to have a goal in mind as you look into social media marketing. It doesn’t have to be anything audacious like increase sales 25 percent a year. Something more along the lines of improving company/brand awareness; adding a new channel to interact with customers, members and prospects or improving search engine optimization (SEO) will do for a start.

It’s important to keep in mind that the return on investment with social media marketing cannot always be measured in revenues. While your company can offer deals and make sales, the real power of social media marketing is in building relationships and remaining top of mind with existing customers. Plus, the viral nature of social media can help you find and connect with new customers.

If you’re new to social media, set achievable goals and start building connections with your existing customer base. As your comfort level and social media savvy grow, so too can your goals.

Know Who You Are And Portray Yourself Consistently

Social media marketing gives you a unique opportunity to humanize your brand. Before bringing your business into social media, decide what kind of brand image you want to portray through your various social media platforms.

The path you follow is up to you and your business or organization’s culture. However, be sure to stay consistent with the brand identity you’ve already established.

Social media marketing gives you a unique opportunity to show your customers or prospects that there are real people behind the product or service, people just like them. Use a conversational tone to communicate with them.

As people get to know, like and trust you, they are much more likely to share your message with their friends. And it is word-of-mouth (the network effect) that makes social media marketing such a powerful strategy.

Portray yourself accurately in your social media profiles. If you’re using a photo of yourself, try using one that is no more than 18 months old.

Be Where Your Customers and Prospects Are

Social media marketing is important today because customers want choices as to where and how they interact with your brand. Use social media to give them that choice. As such, it’s important for your brand to have a presence where your customers are looking to interact with you. How do you know which sites are right for your business or organization? Ask your customers or prospects.

When they come into your place of business or when you see them at an event, ask what networks they use. If they make a purchase, add a social media question to your feedback survey to collect information about what networks they use.

Another way you can identify where your customers and members are engaging is to look at your social sharing data: On which sites are people sharing your content? After all, it’s one thing for a customer to belong to a social network, but if he’s actually using that site, then that’s the place you want to be.

Search for your business on sites like Yelp, Foursquare, Citysearch, and Gowalla and claim your page so the information about your business is correct. (GetListed.org is a great resource for learning more about these sites.)

Tell Your Customers And Prospects Where You Are

Your customers, prospects and fans need to be told where they can connect with you through social media. Put links to your social media pages on your website, in your email newsletters and in your personal email signature.

Start with your loyal customer base: the people who are already signed up for your email newsletter. It’s your loyal customers who are most likely to find you on Facebook and follow you on Twitter; these are also the folks who will share your posts and help you connect with their friends and connections.

Seed your social media connections with your existing list to give yourself a head start on growing the number of fans and followers. Any place you connect with customers and prospect is a good place to mention that they can connect and interact with you online.

First Listen Then Add Value To Conversations

Social media is about having conversations and engaging with people. Sites like Facebook, Twitter, and LinkedIn excel at making conversations easy to start and easy to join.

What you don’t want to do is jump into the middle of a conversation. First, listen to the conversation to get a feel of the topic or issue being discussed. When you do join, add value to the conversation at hand by sharing your expertise and knowledge as it applies to the subject or issue being discussed.

You can and should reuse content from other sites. It’s highly recommended to share on social media. The key is to share content that provides value to your followers and keeps them engaged. Otherwise, they could tune you out or stop following you all together.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

Social Media Marketing

Social Media Implementation - Five Best Practices Part II

by Oseme Group | 0 comments

By M. Isi Eromosele

Stay Relevant

If you are only focused on how you can take your current business model, current services and stuff them in Facebook, LinkedIn, Twitter and your blog, then you are destined to fail. Your must instead focus on how can you integrate social media into the DNA of your business. You must also focus on how your business model must adapt to better leverage and benefit from social media.

Every business goal and objective cannot necessarily benefit from social media. You must select business goals and objectives where social media can have the greatest impact on your business to produce relevancy.

As a business or organization participating in social media, you want to stay relevant to your business. The days of interruption marketing are ending. You can’t bust into their Facebook page and expect them to move all attention to you and your needs.

You will have to first earn their trust and inspire them to connect with you. The more you can be relevant and earn their trust by them knowing that your top objective is to help them meet their objectives, the quicker you are going to earn their friendship.

Inspire your audiences to connect with you. Nurture and build real relationships with them, built on trust. Help them achieve their goals. By default you will achieve yours if you first focus on the needs of your audiences. Don’t just do social, or be social, be relevant!

Be Engaging

Social media networks and by extension, social media marketing tend to be more conversational in tone and approach. People gather on sites like Facebook and Twitter because they have common interests, because they want to be part of a larger conversation or because they want to be in the know.

If you really want to derive value from social media, you need to engage with people. Like any conversational interaction, listening is the key to being effective. You need to listen to what people are saying to you and about you. When appropriate be sure to respond.

Social media marketing is also about sharing your expertise, news, and even promotions. You can show your followers that you know your business and industry by posting links to related articles, notes about other complementary businesses and by interacting with others on the networks in which you participate.

Don’t just post information; ask people what they think of the article you’re posting. Ask thought-provoking questions that will encourage a dialogue. Post photos or videos that show what’s going on with your business or organization, and encourage your friends,

followers, and fans to do the same.

Social media is a two-way dialog, not just a one-way communication. Make the most of that whenever and however you can.

Stay Active

How often you post is very important in social media marketing. Do it too little and followers may not notice. Post too often and they may get annoyed.

When posting something to Twitter, such as a link to a new blog post or special deal, you may want to post the same information more than once in a given day. Twitter feeds can be a fast moving stream, so if a customer doesn’t see your original tweet, he may miss out.

While it’s alright to post something a couple times a day, it’s important to change up the wording a bit each time to freshen up the content. Otherwise, you’ll look like a spammer and people may unfollow you.

For Facebook, a single link to a blog post or deal of the day is enough since those posts tend to have a little more stickiness in a user’s news feed. The same goes for LinkedIn updates.

Generally, you can post multiple updates to Twitter, one or two to Facebook, and one to LinkedIn over the course of a given day without the risk of annoying the followers on each site. There are even ways to link your Twitter feed to Facebook and LinkedIn, which can help you populate all three sites with a single update.

Just keep in mind that if you’re updating Twitter quite a bit, you may inundate your followers on the other networks with all your tweets.

Respond In A Timely Manner

You can and should reply to people’s questions and posts as often and as quickly as possible, particularly when they mention a problem with your business, organization,

product or service.

If you’re tracking your company name, Twitter handle and/or key product terms via Twitter Search, you can easily spot complaints and respond. (NutshellMail from Constant Contact is a great tool for monitoring Twitter Search results without having

to constantly sit at the computer.)

Respond to complaints within a single business day if possible. Any longer and your response could fall on deaf ears. When you respond, nicely ask how you can help the person, then attempt to take the conversation offline, or to another channel like email or an instant messaging client to deal with the nuts and bolts of the issue.

Two things to keep in mind when it comes to using social media for customer service issues:

You’re going to run into negative comments. Don’t take them personally and try to turn that unhappy customer into a happy one.
Respond to positive comments as well. If someone gives you a glowing review, respond with a thank you. It shows that you’re paying attention to all of your customers.

Give Credit Where Credit Is Due

It’s a best practice to share links to relevant articles, blog posts and other content with your audience. Social media networks make this an easy thing to do. One thing to remember though, is to cite the source of the link if it’s not your own content. This is particularly important with Twitter, where shortened URLs can obscure the site being linked to.

The best practice here is to add the person or source’s Twitter handle (if known) when linking to third-party content. Doing so offers two benefits: One, you’re not pulling a bait-and-switch by passing someone else’s content off as your own (yes, the person clicking the link will realize it soon enough, but that doesn’t make it right).

Two, the person you’re crediting will see that you’re sharing his content with your own customers/members/followers since the tweet will show up in his “Mentions” timeline.

Do Right By Your Business

With social media marketing, it’s good to remember that it’s just another but very

powerful tool in your marketing arsenal and not a cure-all or replacement for other strategies that are already working for you.

Hopefully, these best practices will help you improve your social media marketing, but ultimately it’s about doing what’s right for your business or organization. You know your customers best and what they expect from you. Delivering the content they want and engaging with them, no matter what the channel is imperative.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

Social Media Marketing

Effective Social Media Marketing

by Oseme Group | 0 comments

By M. Isi Eromosele

A vital component toward implementing a social media marketing program is the capability to create and share unique and value-added content. Additionally, it is important to grasp the crucial role social web plays in today’s communications and align it to fundamental marketing principles and business practices.

On a high level, the above provides the foundation for the formulation of a frame work to develop a viable social marketing program.

Understand how you can best leverage online tools to build communities and recognize that engagement and interaction are the foundations of effective social marketing that result in community insight, increase brand visibility and authentication and enhanced brand influence.

Use techniques that go beyond the normal social media business, enabling you introduce or reinforce your marketing message.

Multimedia Use

Increasingly, consumers are using visual devices to help influence their buying decisions. As they search for information, they want to see what they are considering buying. As such, make the creation of video a major part of your marketing program.

Videos are vital to explaining complex products. Video step-by-step directions have a greater impact than even the best of written content.

Using multimedia breaks down the faceless business to consumer sales flow and gives your company a human face, increasing your credibility as an organization that cares for its customers.

Integrate Offline and Online Advertising

Social media marketing allows your business to extend its offline marketing to a greater audience reach. Including your Twitter, Facebook and blog URLs in offline marketing materials act as social proof, inviting your customers to join your online communities and engage in ongoing conversations going on there. This increases trust in your business.

Integrating online and offline advertising plays a key role in the conversion process as well as help build your communities.

Message Adaptation

As you become more sophisticated in your social media implementation, it is vital that you leverage more online platforms, while customizing your communications for each individual site.

What might be acceptable in Digg might not be efficient in StumbleUpon. Customizing your writing on each site ensures that they will be most effective on each respective site.

Customizing your message across various sites helps the message spread more smoothly, while preventing your audience from receiving multiple duplicate messages.

Social media combines technology with social interaction to create value. This has transformed the mode of dialogue in Internet communication, making it instantaneous. It quickly and effectively shares perspectives, insights and opinions through established and still evolving social media sites.

If used effectively and responsibly, social media can vault a business ahead of its competition, improving its market share.

Social media is not only a campaign, it is a commitment. Your business should use these networked sites to grow an active and interactive audience.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

Social Media Marketing

Social Media + Marketing

by Oseme Group | 0 comments

By M. Isi Eromosele

The mode and frequency of interactive communication between companies and their customers has been permanently changed with the advent of Social Media. In combination with integrated marketing, social media can have a profound effect in helping your company bring value to the marketplace.

It is not enough for your company to simply create a presence on social media networks. This presence needs to be done with a measured approach. Standard marketing focuses on the company and its products, pricing, place and promotion. Integrated marketing shifts the focal point to the customer, to whom specific benefits need to be delivered.

Social media, and the natural relationship that it enables, closes the integrated marketing loop that delivers value propositions to your target customers. This is made possible by the inclusion of customer feedback into the process, enabling your organization to interact directly and effectively with your customers. The result is important and relevant interaction - feedback and complaints - from customers about existing products and services that would move your organization to reevaluate your products and services features.

Social media can play a major role in a customer-centered marketing strategy, as follows:

Customer

In implementing your integrated marketing plan, social media facilitates your ability to collect extra information about your customers’ purchase behavior. When a consumer purchases your product, the chances are excellent that they will share their experiences with friends and followers on social media networks. This valuable feedback enables you to rethink your product functionality, prompting you to make necessary changes to the product.
Unscripted consumer feedback through social media networks is a perpetual feedback forum that you can leverage to your company’s benefit. Social media and the tools to listen should be leveraged as part of your marketing feedback strategy.
Word of mouth communications (viral marketing) is well facilitated by social media. Messages of trust between customers engender purchases, driving up your market share. As such, person-to-person interactive communication through social media should be integrated into your marketing strategy

Price

In social media network settings, there is usually customer feedback on the price and value of products
Social media allows your customers to communicate experiences about your product to their personal and professional friends
These customers calculate a product’s price-to-value ratio and compare product prices and features
You need to become part of this conversation since your product is being rated. Join these group discussions.

Convenience

Social media can quickly help your company identify the most convenient method for delivering your products and/or services as well as customer support.
Your marketing plan needs to consider the convenience of purchase, delivery and customer support

Partnership

In implementing product development and innovation, social media has allowed companies and their customers to work in partnership to find solutions that work to their mutual benefit
Customers are demanding to be heard during the product design process. Do not ignore them.
In your marketing plans, speak to the customer, not at them. Your customers have become quality control experts who desire to work with you to affect good products through instant feedback. Take advantage of their participation.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

Social Media Marketing

The Social Media Innovation

by Oseme Group | 0 comments

By M. Isi Eromosele

Social media is a blend of Internet technology and social interaction that creates customer value. This combination of technology and sociology has created a permanent shift in the way people discover, read and share news, information and user generated content. The result is that the mode of Internet communication has been changed into that of instant dialogue, spontaneous and unscripted within linked communities of common interest.

Social media provides a fast paced basis for people to interactively and efficiently share opinions, experiences, insights and perspectives by means of settings such as Facebook, LinkedIn, Twitter, Orkut, MySpace, Hulu and YouTube.

Social media has advanced beyond creating forums for casual social interaction. It needs to be taken seriously by companies because it has developed into a powerful consumer advocacy tool. Companies can utilize social media to effectively communicate with and get the attention of their current as well as their targeted customers. More importantly, it can be used to build long-term one-on-one relationships with various categories of audiences. Social Media creates velocity in market speed.

Interactions and conversations are facilitated online between established groups, giving them extraordinary influence and power within the consumer market. Over eighty percent of user communications on Twitter take place on wireless devices, providing customers with the ability to exchange information any time, anywhere. As news and information spreads among Twitter followers and friends, the information is distributed to an enlarged audience at the speed of the Internet.

Businesses need to use his powerful tool as a marketing and public relations forum to develop long-term relationships with their target audience. It can also be used to publicize their products or services niche with specific messages targeted to segmented audiences.

Social media networks are not forums for advertising. It needs to be utilized as a means for interacting with people, generating goodwill and trust. Company participation in social media networks is not a business campaign as much as it is a forward looking customer building commitment. Companies should use these networks to build an interactive audience that could grow to support their brands. Social media efforts generate great business exposure. Social media tactics generate business leads.

The benefits of engaging in online social media are greater than in face-to-face social networking or in using standard marketing. With social media, businesses can reach beyond the constraints of geography in building awareness for their brands among far-flung global audience. This contributes to increasing their brand equity and market share.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

Social Media Marketing

Oseme Creative

Social Media + Global Branding

Building Social Media Marketing Success

Social Media Implementation - Five Best Practices Part I

Social Media Implementation - Five Best Practices Part II

Inspire your audiences to connect with you. Nurture and build real relationships with them, built on trust. Help them achieve their goals. By default you will achieve yours if you first focus on the needs of your audiences. Don’t just do social, or be social, be relevant!

Effective Social Media Marketing

Social Media + Marketing

The Social Media Innovation

Oseme Group

Oseme Creative

Oseme Creative

LinkedIn Profile

Contact Us

Social Share!

Follow Us On Facebook

Popular Posts

Subscribe via email

Categories